NEW PREMIUM BRANDS!

The consumer need not understand the Product,

nor its difference from goods already available for sale.
 

She need only be convinced of its shiny, ephemeral newness
and its ability to fill an unfelt void; a need -- since she is incomplete.

 

She may crave the status conferred upon her by the Product’s ownership.
She may, simply, be tired.
 

Do not allow yourself to dwell in her problems, of course.  She is a consumer. She is contentedness quotient. She is a code to be cracked. She is a bank account. She is potential revenue. She is incomplete.

Alison McConnell